When you hear the words “agency branding,” what comes to mind? A name? A logo? Something that seems unimportant to you? You may be thinking, “what’s in a [brand]. That which we call a rose by any other name would smell as sweet.” But just as Juliet realized, you can change your name (and logo), but the entirety of your reputation will be the “smell” that people remember. Your agency’s brand is more than just the logo you slap on top of your letterhead. It’s the essence of what your company embodies. 

Ok, Shakespearean analogies aside, branding is crucial to growing your agency. But, it’s ok if you’re not a creative or marketing guru. If you were, you wouldn’t be reading this. So what is branding? And how does Newton help you use your branding to your advantage? 

1. To thine own self be true.

Your brand is essential in telling your customers who you are. Branding tells your story in an instant. Think about it this way, if your agency brand was a person who would it be? The gentle mom that cares for all your needs and comes to your rescue when you need her to? The tough guy that tells you exactly how it is and gets the job done with no nonsense? When someone thinks of your agency, what do you want them to associate you with? 

A good brand goes beyond the color schemes and font choices. That may be the clothes you put on, but how will you treat your customers? Think of us as the tech director of your show. You have the vision, and we can give you the tools to bring your vision to life. Not only do we keep the face of your brand in the spotlight, but we make sure to give you the lines too. From day one we have a library of ready-made emails that help you communicate with your customers consistently in just a few clicks.

2. Lord what fools these mortals be.

No need to feel the hot breath of competition breathing down your neck. With good agency branding, you rise to the top as the clear contender in your market. You too would be a fool if you didn’t recognize that every time someone interacts with your brand, you are either establishing your reputation or leading it straight to the stocks. 

In our current digital market, you’re competing against local competition and the big wigs. This could make you feel a little more mortal, but as stated by Entrepreneur, “By establishing your brand and its credibility, you give your customers a valid reason to consider you before turning elsewhere.” They continue to reinforce this by pointing out that most people prefer to associate with organizations that have a credible and reputed brand.

With Newton, you’re able to guard your retention rates, and generate net-new business with little to no effort on your part. The best part is that you’re not stuck hoping that the tools we’ve provided are effective. Our reports allows you to track and analyze every piece of data to see what’s going to win the Oscar and what’s going to get the rotten tomatoes. 

3. Et tu, Brute?

Good agency branding encourages loyalty. With brand consistency, your customers wont turn on you. Every time you communicate or help a customer, you want them to leave knowing you’ve got their back. This kind of trust is built over time, but it’s the kind of business that will keep your retention rates on track and pave the way for good referrals. 

We help you be there for your customers when they need you most, and all the time in between. With our triggered emails and marketing automation, we make sure each customer is cared for through the good times and the bad. 

4. What light through yonder window breaks?

New business is always that light that drives you through the tunnel. When you’re a director, you don’t want to just see your close friends and family in the audience. You want to see a full house with many new faces. To get those new faces in the door, you have to have good marketing, but how can you advertise if you don’t know what play you’re doing? Good agency branding is the birthplace of marketing. Without it there is no starting point, no words to say, no images to draw you in, aka, no new business. 

With the pillars of an established brand in place, you’ll be in the spotlight for all your customers to see. Newton provides you with the tools that any new customer would come to expect from a reputable and savvy agency. Whether it’s our customer mobile app, your own branded agency website, a branded customer web portal, or curated content to build consistency and trust, we’ve got the tools to generate new business for your agency. We help position you in a way that makes it easy to get new customers and open up new revenue channels. 

To be or not to be?

That is the question, isn’t it? Either let the curtain fall on your company, or leverage your agency branding to help grow your business. We are here to help you establish who you are, distinguish yourself from your competition, develop customer loyalty and retention, and generate new business. Call us today at 800-990-1983, or schedule a demo to learn more about how Newton can help you bring your agency brand to life. Let’s get you the standing ovation you deserve.