Let’s take a little trip over to the Goog Machine (that’s Google for those who don’t know). Have you looked up the ratings and reviews for your agency recently? Are you wondering what in the world we are even talking about? Ratings and reviews should be an integral part of your marketing strategy. If you’ve been neglecting them then you’re missing out on a great opportunity for new business.
Why Are Reviews Important?
We all know that customer referrals are powerful, but did you know that 84% of people trust online reviews as much as a personal recommendation? Your rating gives potential customers a quick snapshot of how trustworthy and beneficial your agency is, while reviews help them get into the nitty gritty.
Within review sections, customers can rave about your impeccable customer service, how easy you make the process, and many other things. 74% of customers say that positive reviews make them trust a local business more. A potential customer can know very quickly if you’re living up to who you say you are. Since 4 in 5 Americans read reviews before making a purchase decision, they are imperative to grow your agency.
Additionally, Google prioritizes businesses with higher review counts and ratings in their search query. More reviews means more visibility to potential customers, so how do you mine for these valuable little jewels?
Simply Ask For Reviews
It really is that simple. A lot of times customers aren’t leaving you reviews because they haven’t thought about it. It’s the quickest and easiest way to get those five stars.
According to ReviewTrackers, “The average rating of reviews generated from review requests (companies asking for reviews) is 4.34 stars out of 5, higher than the average rating of unprompted reviews (3.89 out of 5).” In other words, if you ask you shall receive. 74% of consumers say that positive reviews make them trust a local business more, so asking is an easy way to earn those stars.
You may be thinking, “but what if my customer leaves a bad review?” Although this is an understandable concern, “negative reviews provide consumers with valuable information that influences their shopping decisions. People also do not trust businesses that delete negative customer comments and reviews.” There are always those who never seem to be happy no matter what you do to quell the issues they are having. The good news is, most can see these reviews for what they are when you respond promptly and helpfully.
AMI Makes it Automatic
If you’re wondering how you’re going to add this into your already full to-do list, you’re in luck. With Access My Insurance (AMI)’s Ready-Made Email Library we already have emails ready to schedule and send asking your customers to review you.
Email communication is one of the best ways to connect with your customers as they already know any email from you has important information in it. With this in mind, it’s not hard to surmise that you’re going to have a majority of your customer’s eyeballs right where you want them.
Sign in today and see how we are adding tools and features like this every day to help your agency grow. Not an AMI user? Contact us today and find out more about how we can help you run your agency better!
Our Big Ask
All of this being said, we’d like to ask our current valued customers to take a minute to review us on Google. As we said before, it’s the best way for us to tell our potential new customers why AMI is right for them.
