Marketing Automation Tools to Build Business
Ever have that overwhelming feeling when all your marketing tasks start piling up? You’re frustrated or overwhelmed, you don’t know where to begin, and all you want to do is scream from the hilltops, “I didn’t sign up for this!” We get it, and we are here to help. The good news is that we have a solution that’s easier than sittin’ on your back porch with a glass of tea. Writing a good marketing email is time consuming, but copying a random template feels colder than a Northeastern winter. This is why we are constantly providing invaluable tools for you to help you run your agency better. Within our Newton Portal we have marketing automation tools built right into the system you are already using. This allows you to feel confident in your agency’s marketing communication without cutting into time you should be spending on your main business operations.
The Value of Email Marketing Automation
Email is a powerful tool. It can be accessed by customers wherever they are, and in fact, half the global population uses email. Younger generations are using it even more with millennials averaging 6.4 hours a day scrolling through their inbox. This means if your company wants to foster existing relationships, establish new ones, and build your brand awareness your company needs to be in that inbox.
Email is one of the main connection points a small business has with its customers. It can be one of your most valuable touchpoints because a personal relationship has already been established. Most of the time, a marketing email is not the first point of communication. This could result from a potential customer signing up for a newsletter, purchasing software or a product, a follow-up after a meeting, or some other engagement. Email tends to build on an existing relationship or interaction, which means the recipients are more inclined to interact with email communication than other cold call forms of communication.
Build Better Relationships
You don’t have to be an expert to know that email communication is vital to the flourishing of your brand. There is a reason your existing customers have selected you instead of a large company to provide their insurance. They value relationships, and we are here to help you establish and maintain them. Your customers are likely not impulse-buying their next policy. But you want them to know you’ve been here and you’ll still be here when they are ready to do so.
Your customers are trusting you with the protection of their livelihood. If you are only communicating with them when something goes wrong or you want something, that is going to be a very shallow relationship. Just like building a good friendship takes time and attention so does establishing the relationship with your customer. With Newton Portal, it’s an easy and automated way to build and establish trust over time.
That being said, there is no need to feel the weight of the world on your shoulders. We are here to help. As a Newton customer, automated emails and email campaigns specific to the insurance industry are built into your Newton Portal. This means the most powerful tool to connect to your customers is at your fingertips. Automatically.
Get Measurable Data & Increase Productivity
In addition to marketing automation for your agency, we have a powerful Reports tool in the Newton Portal. You can use this to understand how your customers interact with your marketing and communication. Unlike many other digital marketing efforts, we have notification statistics built in to your dashboard that allows you to follow open rates, click rates, and understand engagement with every email you send. This enables you to make the best choices for you and your agency at every turn.
Worried you won’t know what to say? We’ve got you covered there too. Within the Newton Portal, there are already a series of automated marketing email campaigns written and ready to go. No more struggling through picking the precise wording or punctuation. Choose from different campaigns and automatically triggered messaging that will take care of itself once you set it up. This gives you the ability to foster your existing relationships while not cutting into the limited time you have to run your business.
What about reaching new potential clients? No need to fear. We are also looking forward to rolling out a new batch of marketing automation emails that will give you the capability to create and automate emails for new prospects. This will allow you to establish connections and create brand awareness with leads, with very little effort or time spent on your part. Interested in knowing when this feature is available? Let us know and you’ll be notified as soon as it’s been launched.
Newton Provides a Helping Hand
If you are already using the Newton Portal but aren’t utilizing our powerful marketing automation tools, the time is now. Our team is standing by to guide you through any part of the process where you may need assistance. If you are a Newton customer and not using Newton Portal yet, call us today. We can tell you about all the tools your agency could be benefiting from by using the Newton Portal.
We are committed to bringing your agency brand to life and are always here to help.